Evaluate where you are in life and decide what you really want to do in this time of crisis and quarantine. 

“Ask yourself… Can I be proactive or am I reactive in these types of crisis situations? You know, you and I, we've always been proactive, right? We understand that things are going on out there. 

So it's my job to uplift others and to see through this with better opportunities to grow different things. 

For example, if I have an athlete client or two that might not be doing something in their sport and they might be ready to do some of their own business, therefore, they might start writing a book. Pre-Covid, they didn't have time to write a book, right? Some clients might start a new podcast, etc.  

When you're busy, 24-7, it’s hard to find the time to get those side-hustles started, but now maybe there’s time for a new opportunity —a vertical new way to communicate.”

My Dad and mentor, wrote his very first book for people that needed extra income. He realized the world needed spare time— part-time —business opportunities.

The book is called The 100 Best Spare-Time Business Opportunities Today. 

This book became a best seller in 1990-1991 and had six different publishing loans. As it was going out, it sold through the first round, went to the second round, went to the fifth round, the sixth round and it became an international bestseller —because he was the guy that pulled people out of their crisis……

Kevin ultimately became the entrepreneur’s entrepreneur on how to help people get out of a crisis. 

“The bottom line is you don’t give up!

Many people are saying, I’m done. I’m going to wait until things settle. But…

Now might be the best time to actually try some customer acquisition on the internet.

I mean, look what happened to me during a crisis…… I focused and paid attention to what people needed most and created it for them —and I became a best-selling author out of it!

Maybe you’re laid off, maybe you have no income —either way, now is the time to focus on getting extra income.” 

Mr Ballmer is the wealthiest NBA owner, with a net worth of $55.1bn, according to the Bloomberg Billionaires Index. He bought the club for $2bn in 2014. 

Mr Ballmer said he is paying team and arena employees, as well as vendors, even though games aren’t being played. He specifically cited a T-shirt vendor that received a $100,000 commitment from the team to produce playoff merchandise.

“We are being diligent about continuing to pay our employees. We’re fortunate. We’re deep pocketed,” he said. “Yes, we’ll lose money. At the same time that’s going to be true for a lot of businesses. I’ve been very fortunate.”

It’s also important to be flexible with your employees’ time. Some team members may have kids at home due to daycare and schools being closed. Try to be as understanding as possible when something comes up and have a contingency plan in case you suddenly become short-staffed.

This is a great time to work inside your business and fix or add the things you’ve put off for months or even years. 

“Control what you can control. “Rather than focusing on how bad it is, focus on how you can use this time to connect with your future customers,” Cuban wrote. “This is also a good time to clean up all the little messes every small business has. Everyone has things they wish they could re-do.”

Now is the time to make those changes.”

Everyone is facing this crisis together, so be transparent about what your business is going through. Customers can empathize with brands facing a crisis, as long as you communicate with them properly.

Henshall advises company owners to be open, honest and transparent with the facts, and to focus on communicating fact-based and most relevant information during the coronavirus-related disruption.

“Be empathetic, engaging and educational” (to your customers). Consider carefully what customers need and think strategically about how this can be delivered to them more seamlessly and at a fair price. Focus on the little things such as optimising communication, levels of customer service and by making it easy for people to source and pay for products.”

Are you feeling alone in your business or like you need that push to take your business to the next level? If so, you need to get a mentor and here's why!

The bottom line is that before, during, and after a crisis, you must reach out to your mentors. Ask yourself…… Who are they? Do I have one?

 

If you don't have a mentor, you need one. In fact, that's why we are here (myself and my dream team). We perform these functions for you. We're talking here on our virtual summit today for the single purpose to help you.

We want to guide you. And every situation is different. 

We may have one recommendation for one person where that may not apply for somebody else.

Don't be timid or scared…… just reach out and you'll be surprised how eager others are willing to help.

If you have a business, this is the time to double down on generating leads and testing ads. 

Don't give up testing and customer acquisition costs. You may think that people aren’t going to be interested in your stuff but they will through new offers and exponential value. 

Try testing some new headlines and you may find a new increase in cost per customer acquisition for a more expensive and valuable product.

Are you ready to become a successful entrepreneur who knows their customer —and can survive any crisis?

Contact me at brian@kevinharrington.tv if you need help with launching your product, getting an investor, and much more.